The rise of the sports bra
What used to be a necessity of the ‘busty’ woman is now a fashion staple in every woman’s sports wardrobe.
Exercising without the correct support can cause breast pain as well as upper back and shoulder problems and result in what every woman tried to avoid -sagging breasts.
Sports bras (believe it or not) were only invented 39 years ago by Lisa Lindahl. In 1977 she enlisted the help of costume designer Polly Smith and created what they called the “jockbra”. In the 1980s, Jane Fona’s workout videos gained huge success depicting her wearing lycra sporty tank tops which brought them into fashion.
Not only do sports bras provide support whilst exercising, they are comfortable and can be found in bright and bold styles that make you want to show them off.
Here is a selection of my favourite current sports bras that will have you itching to get out of your underwired bra and into a sporty tank ready to run a marathon or just lounge about in support and comfort
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